“Tu Música. Tu Ride.” Program Launches for Latin Music Fans and Gives them a Chance to Win
WHO: State Farm Insurance®
WHAT: State Farm Insurance enters its third year as a sponsor of the 2011 Billboard Latin Music Awards and the Billboard en Concierto Tour with the launch of a new program, Tu Música. Tu Ride. The program brings Latin music fans into one place. The Tu Música. Tu Ride. program consists of several components dedicated to consumers, including a sweepstakes, a State Farm Latino Facebook page, community events, and a concert series with top artists Camila and Tito El Bambino.
Sweepstakes
State Farm has partnered with Telemundo to reward one lucky person and a friend with a free trip to attend the Billboard Latin Music Awards presented by State Farm in Miami, FL on April 28, 2011. From now until April 18, consumers should visit www.telemundo.com/gana to enter. Official rules can be found at www.telemundo.com/gana.
State Farm Latino Facebook Page
In conjunction with the sponsorship of the Billboard Latin Music Awards, State Farm has launched the brand new State Farm Latino Facebook page, which can be found at http://msnlatino.telemundo.com/entretenimiento/Premios_Billboard_2011_Sorteo. On the Facebook page, fans will have access to a dedicated tab for the Billboard Latin Music Awards where fans can play a car driving game for a chance to win 3 music downloads, stay updated on Billboard Latin Music Awards news, enter the State Farm and Telemundo sweepstakes and more.
Community Events
To engage with the community, State Farm will bring the Tu Música. Tu Ride. experience to select malls and community colleges. The exhibit will have several activities that consumers may participate in. One will be the State Farm Car-aoke, where people can create a music video to a popular Latin Billboard artist. In addition, there will be a concert winning wheel where participants will get the chance to win State Farm merchandise and tickets to the Billboard en Concierto Tour, a concert series featuring top artists Camila and Tito el Bambino. Other activities include a customizable car decal station and a sweepstakes entry station.
WHERE:Official Facebook page
Disclosure-No compensation was received. Informational post only.
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