Kraft works with Latina Moms

Comida Kraft Invites Latina Moms to Share Their Latin Flavor with the Help of Celebrity Chef Alfredo Oropeza
Longest Running U.S. Hispanic Food Website to Offer New Recipes, Videos and Articles Inspired by and Created for Latina Moms
Northfield, Ill. – June 1, 2011 – Latina moms in the United States already share their culture with family and friends through language and traditions. Starting today, Comida Kraft, with the help of Chef Alfredo Oropeza, Mexico's most recognized celebrity chef, is giving them new ways to share it through food. Comidakraft.com, already a top Spanish-language, food-focused destination for Latina moms, is offering new recipes, how-to videos and articles featuring ideas and tips that will help busy moms infuse their cooking with Latin flavor. More importantly moms will have the opportunity to share their Latin flavor with Comida Kraft, Chef Oropeza and each other.
Chef Oropeza is probably best known for his show Al Sabor del Chef that airs in the United States and internationally, offering viewers delicious and practical recipes. The Chef is also an editor of his own magazine in Mexico and has authored several cookbooks.
"No matter how long they've been in the United States, Latina moms hold traditions close to their heart and food is the most special way they share their culture with their children every day," said Chef Alfredo Oropeza. "I am proud to be partnering with Comida Kraft to celebrate Latin cooking."
Ten Years of Comida Kraft
Launched in 2001, Comidakraft.com is the longest running Hispanic food-based website reaching Latina moms in the U.S. Whether it is online or in print via the number one Spanish-language food publication, Comida y Familia, Comida Kraft has been providing Latina moms with relevant meal solutions for 10 years.
"We know food plays an important role in the lives of Latina moms. So we're always looking for ways to offer them simple, delicious and relevant food ideas that will delight their families," said Katie Williams, Senior Director, Consumer Relations Marketing for Kraft Foods. "We're very excited to launch our tenth year of recipe ideas with Chef Oropeza. Chef Oropeza is certain to excite our existing fans and attract new ones."
Let's Get Cooking!
Every month from now until November, Comida Kraft will feature 10 new recipes, along with complementary how-to videos and articles focusing on a unique theme, such as Everyday Latin Flavor and Best Grilled Latin Recipes. From Latin dishes that kids will love to creations that will impress on special occasions, the new recipes are practical solutions inspired by the Latina moms' passion for sharing their Latin flavor. All the new recipes will be available via the Comida Kraft website, Comida Kraft Facebook page and Comida Kraft Mobile site to provide easy access to unique ideas, whenever and wherever.
Getting moms to share their Latin flavor
Throughout 2011, Latina moms will get exclusive opportunities to interact with Comida Kraft, Chef Oropeza and each other. Chef Oropeza and Comida Kraft will host live video chats where participants can ask questions or share their thoughts in real time. An integration with the Comida Kraft Facebook page and website will also allow Facebook users to join in the conversation and tell how they share their Latin flavor. Visitors on the page will be invited to upload photos, share their own tips and offer opinions on recipes and topics that can help shape Comida Kraft content. In addition, the Kraft Mobile Club and the Kraft Recipes by Email programs will allow subscribers to receive recipes directly at no cost. Latina Moms who subscribe to Comida Kraft Recipes by Email and to the Comida Kraft Mobile Club will get free, exclusive access to additional recipes and videos on their mobile phone from June to November 2011.
ABOUT KRAFT FOODS
Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company's iconic brands – including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.