DISNEY STORE CELEBRATES GRAND OPENING OF NEWLY-DESIGNED STORE - HOUSTON GALLERIA

PASADENA, Calif., October 26, 2011– Today, Disney Store celebrated the opening of its award-winning new concept store at Houston Galleria in Houston, TX. Houston Galleria is the fourth newly-designed Disney Store to open in Texas, providing an interactive shopping experience for Disney fans of all ages. Disney Store’s new design aims to deliver “the best 30 minutes of a child’s day” through immersive experiences, including a Disney Princess castle with magic mirror, translucent magical trees, Disney∙Pixar CARS neighborhood, and the Disney Store Theatre, featuring the latest in Disney entertainment.

(Editor’s Note: For high resolution images, please go to http://www.bit.ly/DSNewStores)

“The newly-designed Disney Store provides the local community with a uniquely Disney experience,” said Molly Adams, senior vice president of Disney Store North America, “More than a store, we’ve created a family destination where we bring the magic of Disney to Houston every day.”

Disney Store at Houston Galleria opens just as the holiday season kicks off and will carry an array of holiday gifts for everyone on your list. Guests will find the hottest holiday toys of the season, including the recently launched Disney Animators’ Collection princess toddler dolls. A Family Fun Magazine Toy of the Year Award winner, the Disney Animators’ Collection was designed by legendary animators Glen Keane and Mark Henn, who have animated 7 of the 10 Disney Princess characters between them. The Disney Animators’ Collection includes all 10 Disney Princess characters and is the first doll collection co-branded by Disney Store, Disney Animation Studios, and Disney Parks and Resorts.

The Houston store joins the growing list of newly-designed stores already opened around the world, and by the end of 2011, the Disney Store will have 60 new concept stores in 16 major cities in North America and eight countries.

With each new store opening in the United States and Canada in 2011, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation.
To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates , become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.

ABOUT DISNEY STORE

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

***Disclosure-No compensation was received.  Informational post only.