DREAMWORKS PICTURES’ “PEOPLE LIKE US” AND SPRINKLES CUPCAKES CELEBRATE FAMILY

PEOPLE LIKE US

Events Launch on Brothers and Sisters Day, May 2nd

BURBANK, CALIF. (April 26, 2012) — DreamWorks Pictures announced today that they are teaming up with Sprinkles Cupcakes to promote their film “People Like Us” with events at the ten Sprinkles Cupcakes stores around the country. The promotion will run from May 2-June 29, 2012, and is centered around five family-themed holidays: Brothers and Sisters Day (May 2), Mother’s Day (May13), Visit Your Relatives Day  (May 18), Father’s day (June 17) and National Forgiveness Day (June 26).

On the designated “People Like Us” holidays, Sprinkles Cupcakes in all ten locations will give out a free cupcake to each customer who comes in between the hours of 12 noon and 2 p.m. and says, “People Like Us.”  Any customer can vote online for the official “People Like Us” flavor and the winning cupcake will be announced the week of the film’s opening. Customers can also pick up punch cards in Sprinkles Cupcakes stores, redeemable on the selected ‘People Like Us” holidays for a free cupcake.  Follow the movie on Facebook.com/PeopleLikeUs for more details.

 “People Like Us”-branded coffee trucks or carts will be at various locations on Brothers and Sisters Day, May 2, to kick off the start of the promotion with free coffee. Visitors to facebook.com/PeopleLikeUs can take the Brothers and Sisters quiz and enter the “Celebrate Family” sweeps to win a trip to visit their family.

“People Like Us” is a drama/comedy about family, inspired by true events, starring Chris Pine (“Star Trek”) as Sam, a twenty-something, fast-talking salesman, whose latest deal collapses on the day he learns that his father has suddenly died. Against his wishes, Sam is called home, where he must put his father's estate in order and reconnect with his estranged family. In the course of fulfilling his father's last wishes, Sam uncovers a startling secret that turns his entire world upside down: He has a 30-year-old sister Frankie whom he never knew about (Elizabeth Banks). As their relationship develops, Sam is forced to rethink everything he thought he knew about this family—and re-examine his own life choices in the process.

The film also stars Olivia Wilde, Michael Hall D’Addario, Philip Baker Hall, Mark Duplass and Michelle Pfeiffer.

A DreamWorks Pictures presentation, “People Like Us” is directed by Alex Kurtzman, produced by Roberto Orci, Bobby Cohen and Clayton Townsend, and written by Alex Kurtzman & Roberto Orci & Jody Lambert.

The film releases in U.S. theaters on June 29, 2012, and is rated PG-13.

ABOUT SPRINKLES CUPCAKES

Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.”  Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike.   Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors.  Sprinkles has 10 locations nationwide, a traveling Sprinklesmobile - the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.  In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream.  For additional information and a list of future locations, please visit www http://www.sprinkles.com.