KIDZ BOP, the #1 music brand in the U.S., has teamed up
with Universal Studios to launch its 25th album on January 14 with a
national contest appealing to fans of the beloved unpredictable characters.
From now through January 27, kids can enter the “Minion
Mayhem Super Contest” at KIDZBOP.com/DM2, where one lucky fan and their family
will win a trip to Universal Studios Hollywood to attend the Spring 2014 grand
opening of the new “Despicable Me: Minion Mayhem” ride. The contest is highlighted
in the KIDZ BOP 25 national TV spot. Site visitors will also be able to earn
exclusive Minion digital “SWAG” and check out content from Despicable Me 2.
“KIDZ BOP fans not only love music, they love movies,” said
Sasha Junk, SVP Marketing at KIDZ BOP.
“Through our partnership with Universal and Despicable Me 2 we are able
to extend the Minion fun to kids across the KIDZ BOP platform and give them a
chance to win a once-in-a-lifetime experience at Universal Studios
Hollywood.”
The KIDZ BOP 25 TV
spot and music video were shot on location at Universal Studios Hollywood and
introduces the new KIDZ BOP Kids, Ashlynn, Bredia, Grant and Matt, as they take
over the iconic theme park.
KIDZ BOP PARTNERS WITH UNIVERSAL STUDIOS HOME
ENTERTAINMENT
AND UNIVERSAL STUDIOS HOLLYWOOD TO CELEBRATE LATEST
ALBUM RELEASE AND SALUTE UNIVERSAL PICTURES AND ILLUMINATION ENTERTAINMENT’S DESPICABLE ME 2
AND UPCOMING NEW RIDE, ‘DESPICABLE ME: MINION MAYEM’
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